Cool 1970s behind-the-scenes of the Serta Perfect Sleeper commercial with Joey Heatherton.

What appears to be a trade show demo for the Vera Wang Designer Serta Mattress.

This time working the “fitness” angle, Serta’s 1983 Perfect Sleeper Mattress commercial features none other than a shiny-haired blonde!  Shocking!

Those Serta Sleep are always so smart.  Not this time.

Those sheep will stop at nothing to be re-employed, thanks to Serta Mattresses.

This Serta Mattress series of commercials makes you feel sorry for the poor counting sheep.

Serta answers the question that every kid has.

The ladies in these old commercials all had beautiful, flowing blonde locks.

This Serta Mattress commercial really doesn’t seem that dated, other than the price.

Vera Wang apparently now designs Serta Mattresses.  Fancy.